kind by mo exterior

Kind by M.O.

Kind by M.O. is a beachside eco-conscious concept store that offers a carefully curated collection of fully sustainable resort wear, swimwear and accessories designed by emerging local talents as well as global artisanal retailers.
  • Hours: 10am - 8pm

Kind by M.O. embodies Mandarin Oriental Hotel Group’s guiding principle of ‘Acting with Responsibility’ and its journey to make life ‘Naturally Better’ for the planet, communities and guests.


The name Kind is simple yet powerful, implying a positive attitude towards life. It’s the Resort’s way to encourage kindness towards the Earth, the community and to one another.


Upholding the core values of empowerment, diversity and inclusion, Emirati artist of determination Asma Baker was invited to design the boutique’s logo. A talented creator on the Autism spectrum, Asma used elements of her signature art collection, ‘Little Heart People’, to create a unique and meaningful design.

Our Values

  • At Kind by M.O. we are transparent in everything we do. Our guests can confidently shop with us knowing that our ethical principles guide us in every decision.
  • We strive to become a zero-waste business in every aspect of our operation.
  • We source the most sustainable products available in each category.
  • We live with conviction, compassion and conscience.

About the Brands



Folpetto swimwear is a collection designed for babies’ and girls up to the age of 14. The pieces are made from ECONYL®, a 100% regenerated polyamide fibre from post-consumer materials such as abandoned fish nets, and other plastic waste collected from the sea, that are chlorine, suncream and oil resistant.



LOVE BRAND & Co. is a men and boys’ luxury sustainable swim and casual resort wear brand. Described as beachwear with a greater purpose, Love Brand designs 100% recycled swim shorts and 100% pure linen and 100% organic cotton resort wear. The brand donates 1% of its revenue to wildlife conservation projects and is dedicated to helping save wild elephants from extinction.

Pala Eyewear


Pala Eyewear was founded with the mission to produce high quality, long-lasting eyewear to fund change in eyecare in Africa. Pala is an ethical sunglasses brand, who put people and the planet first. From every pair of sunglasses sold they deliver lasting change, empowerment and opportunity through funding eye-care projects across Africa.


Mandarin Oriental Jumeira, Dubai has collaborated with Pala to design their own branded sunglasses that will be available to purchase in the store. All sunglasses are made from biodegradable plant-based materials, and the cases are handwoven by ladies in Ghana from discarded water pouches.



Silou is a ladies activewear brand bridging the gap between functionality and fashion founded by former Victoria Secret Angel, Tatiana Kovylina. The three principal fabrics used are ECONYL®, a recycled nylon, TENCEL™ and Organic Cotton. Silou is a member of 1% for the Planet. 1% for the Planet is a global organisation that connects pounds and people to accelerate smart environmental giving.



SunKiss is a homegrown clean conscious, sustainable sun care brand developed to protect both skin and the planet. The team have spent years developing a product that is reef safe and a cruelty free mineral SPF. Each sunscreen is packaged in recycled, refillable, and reusable aluminium bottles to ensure they are as sustainable as possible.


SunKiss collaborated with Mandarin Oriental to create a signature scent, Mandarin, that is available to buy in the store or complimentary for hotel guests at the pool and beach, and for the local community along the beach running track.

Talia Collins


Talia Collins is a sustainable luxury swimwear brand that helps to protect the oceans and the whole planet. The designs are consciously created using ECONYL®, a yarn consisting of 100% regenerated nylon fiber crafted from abandoned fishing nets and other discarded ocean plastics. Talia Collins donates 1% of each sale to The Healthy Seas Initiative, an international non-governmental organisation, to support their work in clearing the oceans of abandoned nets and other discarded plastics.



Terzi creates organic Turkish beach towels. The towels and carry pouches are woven from 100% cotton, the bright colours in the designs are created using Oeko-Tex certified dyes which means that they have been deemed harmless in human ecological terms. The brand ships its products in Forest Steward Council (FSC) certified acid-free tissue paper. The printing on the tissue paper is made using soy-based ink.

Tropic of C


Tropic of C is a ladies’ swimwear brand by former Victoria’s Secret Angel Candice Swanepoel. The brand’s swim styles are produced using ECONYL® yarn, a 100% regenerated nylon fibre made from nylon waste otherwise polluting the earth, like fishing nets and fabric scraps. They have multiple partnerships and programs that support women around the globe, from commissioning products from artisan groups in the developing world as well as working with organizations like mothers2mothers.

True Tribe


True Tribe is a men’s activewear brand. They exclusively use ECONYL® regenerated nylon made from discarded fishing nets and other plastic waste to produce its swim and outerwear collections. True Tribe collaborates with HEALTHY SEAS on educational projects in France while donating 1% of its yearly turnover to the organisation. True Tribe also supports NGO – ‘Survival’ through monthly donations to help defend the rights of indigenous people around the world.